"It's For the Children"...

"The show follows the adventures of a 12-year-old boy named Guy who uses a magic ring to transform himself into a crime-fighting girl. Yes, you read that correctly. When Guy says the magic words – “You go girl!” – he becomes SheZow, wearing a purple skirt and cape, as well as pink gloves and white boots.

"The chief executive of the Hub, who may or may not have been high when she greenlit this project, is Margaret Loesch. Loesch commented, “When I first heard about the show, my reaction was ‘Are you out of your minds?’ Then I looked at it and I thought, ‘This is just funny.’”

The target audience is children aged two to eleven
http://www.breitbart.com/Big-Hollywood/2013/05/28/Children-network-transsexual-superhero